publicitate verde

APA (bun acronim :P) Asociatia Producatorilor de Publicitate (The Advertising Producers Association) a lansat un ghid pentru a ajuta companiile producatoare sa isi reduca impactul asupra mediului in producerea reclamelor.
La lansarea "Ghidului de Productie Verde" ("the Green Production Guidelines & Checklists ") martea aceasta, Steve Davies, chief executive APA, explica faptul ca scopul este sa creeze un set practic de reguli

We met with various environmental consultants who tended to focus on offsets - use as much carbon as you like and plant some trees in Scotland, that sort of thing. All of these people were unimpressive - their schemes didn't really help the environment and were just window dressing

a spus el.
S-a introdus conceptul de media greening, adica un fel de proiecte media verzi, APA asociindu-se in acest scop cu Infinity Productions, Containment Media, Global Action Plan si consultantul Will Moore of MooreSustainable, acestia din urma au lucrat la proiecte asemenatoare pentru MTV Awards, Live Earth si multe alte turnee muzicale.

Iata niste fragmente din document:
The Principles of Greening
In order to make changes, those that have successfully
implemented more environmental policies and
practices suggest the following:
1. Buy in from the top (i.e. board and senior management
support)
2. Consultation and communication (with people
and organisations that work with you)
3. Measurement (to identify high impact areas,
prioritise, and measure improvements going
forward)
4. Reduce waste and improve efficiency (in all
areas – energy, transport, purchasing, waste,
water)
5. After reducing, replace (with more sustainable
options) and recycle as much as possible
6. Offset your remaining emissions (to become
carbon neutral)
7. Report what you are doing (for maximum commercial
benefit)










Lista de companii care ofera servicii "green":

GREEN ENERGY
‘Green’ market leader GOOD ENERGY – www.good-energy.co.uk
For full comparisons of green tariffs
OFGEM (latest report) – www.ofgem.gov.uk/SUSTAINABILITY/
ENVIRONMNT/POLICY/Documents1/Cutting%20green%20custo
mer%20confusion_consultation%20document.pdf
NATIONAL CONSUMER COUNCIL – www.ncc.org.uk/nccpdf/
poldocs/NCC144rr_reality_or_rhetoric.pdf
ENERGY WATCH – www.energywatch.org.uk/help_and_advice/
green_tariffs/guarantees.asp
Bio-fuel
FLEETSOLVE and FUELSOLVE – http://fleetsolve.com
BIO-DIESEL FILLING STATIONS – www.biodieselfillingstations.co.uk
POWER LOGISTICS – www.powerlog.co.uk
SBZ CORPORATION – www.sbzcorporation.com

ENERGY EFFICIENCY
Wide range of energy saving options ENERGY SAVINGS TRUST – www.energysavingtrust.org.uk
Energy efficient lighting supplies
ENERGY SAVINGS TRUST – www.energysavingtrust.org.uk/
compare_and_buy_products/energy_saving_fittings
www.energysavingtrust.org.uk/compare_and_buy_products/
energy_saving_lightbulbs
THE INTERNATIONAL ASSOCIATION FOR ENERGY-EFFICIENT
LIGHTING (IAEEL) – www.iaeel.org
ANTI DAZZLE LIGHTING UK – www.antidazzlelighting.co.uk
LIGHTING DIRECTORY – www.lightingdirectory.com/companycats/
id/540
LIGHTBULBS DIRECT – www.lightbulbs-direct.com/article_view.
asp?ArticleID=70
Energy meters
FREQUENCY CAST (review of options) – www.frequencycast.
co.uk/energymeters.html

WASTE MANAGEMENT & RECYCLING
LOCAL AUTHORITIES should be able to tell you about the recycling facilities in an area.
Free business support services funded
by government – save money through
better waste management
ENVIROWISE – www.envirowise.gov.uk (all waste issues)
WASTE RESOURCES ACTION PROGRAMME (WRAP – recycling
and SME focus) – www.wrap.org.uk
Donate to children’s schemes
CHILDREN’S SCRAPSTORE – www.home-education.org.uk/scrap.htm
www.suffolkscrapstore.co.uk
www.childrensscrapstore.co.uk
Other waste services
RECYCLE NOW – www.recyclenow.co.uk
PAPER ROUND – www.paper-round.co.uk (London)
Specialist service for videotapes,
DVDs, CDs, electrical items and other
things
THE RECYCLING PEOPLE – www.therecyclingpeople.co.uk
Recycling printer cartridges, computers,
mobile phones, fluorescent tubes
OFFICE GREEN – www.officegreen.co.uk
Donate your computers
COMPUTER AID – www.computeraid.org
DIGITAL LINKS – www.digital-links.org
PAPER ROUND – www.paper-round.co.uk
Donate unwanted office items FREECYCLE – www.freecycle.org
Composting www.elcrp-recycling.com – a community composting scheme run
from a Hackney estate who are very good and are starting to collect
Compost from offices in the City

BUYING RECYCLED & GREEN
Help and product directories
WASTE RESOURCES ACTION PROGRAMME (WRAP – recycling
and SME focus) – www.wrap.org.uk
RECYCLE NOW – www.recyclenow.co.uk
LONDON REMADE – www.londonremade.com
Sustainable procurement broker
SALTASUSTAINABLE – www.saltasustainable.co.uk
(to help you find the best deals on a wide variety of environmental
packaging and disposables, office goods, merchandising, etc.)

STATIONERY, RECYCLED PAPER & CARD
EVOLVE – www.evolve-papers.com
THE GREEN STATIONARY COMPANY – www.greenstat.co.uk
ECO-CRAFT – www.eco-craft.co.uk
ESP2OFFICE – www.esp2office.biz
ECO FRIENDLY CARDS – www.ecofriendlycards.co.uk

PRINTING COMPANIES with green options, inc business cards
A LOCAL PRINTER – www.alocalprinter.com
GREEN HOUSE PRINT & DESIGN – www.greenhouseprint.co.uk
SOLO PRESS – www.solopress.com
ALDGATE PRESS – www.aldgatepress.co.uk
PAPERBACK – www.paperback.coop

RE-USABLE PACK-AWAY BAGS
ONYA BAGS – www.onyabags.co.uk
MUJI – high street only (www.mujionline.co.uk)

PROMOTIONAL GOODS – PENS, PENCILS, MUGS, MOUSEMATS, ETC
REMARKABLE – www.remarkable.co.uk
REVOLVE-UK – www.revolve-uk.com
ECOINCENTIVES – www.ecoincentives.com
RECYCLED BUSINESS GIFTS – www.recycledbusinessgifts.co.uk
IF SOLUTIONS – www.ifsol.co.uk/eco

T-SHIRTS
THE HEMP TRADING COMPANY – www.thtc.co.uk
CERTAINTY ORGANIC – http://www.certaintyorganic.com/
EPONA – www.eponaclothing.com
BAM – www.bambooclothing.co.uk
BAMBOO-WEAR – www.bamboo-wear.co.uk

LANYARDS
IF SOLUTIONS – www.ifsol.co.uk/eco

PACKAGING AND DISPOSABLES
LONDON BIO-PACKAGING – www.londonbiopackaging.com
BIO-SUPPLIES – www.bio-supplies.com
NORTHERN ENVIRONMENTAL – www.nenviro.com

FOOD AND DRINK
Fairtrade , organic healthy foods FULWELL MILL – www.fmfoods.co.uk
Affordable Fairtrade wholesalers
PREMCREST – www.premcrest.co.uk
TRAIDCRAFT – www.traidcraft.co.uk/buying_fair_trade/wholesale
Fairtrade chocolate and bakery range DIVINE CHOCOLATE - www.divinechocolate.com
Sustainable procurement broker
SALTASUSTAINABLE – www.saltasustainable.co.uk
(to help you find the best deals on environmental packaging and
disposables, Fairtrade, ethical, organic snacks and drinks, inc. hot
drinks, chocolate, wines and ethical water schemes.)
Organic grocers
BE UNPACKAGED – www.beunpackaged.com (organic supermarket
specialising in packaging free food and goods, in London EC1)
ABEL & COLE – www.abel-cole.co.uk
Wholefood wholesalers
SUMA – www.suma.co.uk
COMMUNITY FOODS – www.communityfoods.co.uk
Ethical bottled water schemes
(but drink tap water where you can!)
ONE WATER – www.onewater.org.uk
FRANK – www.frankwater.com
THIRSTY PLANET – www.thirsty-planet.com
BELU – www.belu.org

GREENER CLEANING
NORTHERN ENVIRONMENTAL – www.nenviro.com
BIO-D – www.biodegradable.biz
ECOVER – www.ecover.com
GREEN YOUR OFFICE – http://greenyouroffice.co.uk

SUSTAINABLE OPTIONS – OTHER
Wide range, inc DVD covers
ECOTOPIA – www.ecotopia.co.uk
GREEN YOUR OFFICE – http://greenyouroffice.co.uk
SALTASUSTAINABLE – www.saltasustainable.co.uk
GOOSHING – www.gooshing.co.uk

DESIGNER & DESIGNER HOUSEWARE
OLIVER HEATH DESIGN – www.oliverheath.com
ECOCENTRIC – http://ecocentric.co.uk

GREEN BUILDINGS: DESIGN, MATERIALS, CONSTRUCTION
CENTRE FOR SUSTAINABLE DESIGN – www.cfsd.org.uk
GREEN BUILDING PRESS – www.greenbuildingpress.co.uk
GREEN BUILDING STORE – www.greenbuildingstore.co.uk
B&Q – www.diy.com
ENERGY CENTRE FOR SUSTAINABLE COMMUNITIES –
www.ecsc.org.uk
EARTHDOME – www.earthdomes.co.uk
TOWARDS SUSTAINABILITY – www.towards-sustainability.co.uk

FLOORS & CARPETS
INTERFACE FLOR – www.interfaceinc.com
DALSOUPLE (RUBBER FLOORS) – www.dalsouple.com
BAMBOO FLOORING BIZ – www.bambooflooring.biz
SIMPLY BAMBOO – www.simplybamboo.co.uk
URBANE FLOORING – www.urbaneflooring.com
REEDS CARPETS – www.reeds-carpets.co.uk (recyclable carpet)

TELEPHONE & INTERNET
THE PHONE CO OP – www.thephone.coop
GREEN ISP – www.greenisp.net

OTHER INFORMATION AND RESOURCES
Independent government advice THE CARBON TRUST – www.carbontrust.co.uk
Business information
GREEN FUTURES – www.forumforthefuture.org.uk/greenfutures
SMART PLANET – www.SmartPlanet.com
ETHICAL CORPORATION – www.ethicalcorp.com
Environmental news
and legal alerts
ENVIRONMENTAL DATA SERVICES – www.ends.co.uk
Online green TV channel GREEN TV – www.green.tv
E-mail discussion lists
CSR-chicks – http://groups.yahoo.com/group/csr-chicks/
?yguid=307481423
CSR-blokes – http://finance.groups.yahoo.com/group/csrblokes/
join
Eco-innovation – http://finance.groups.yahoo.com/group/ecoinnovation_
network
Other environmental
and ethical sites
WE ARE WHAT WE DO – www.wearewhatwedo.org
DO THE GREEN THING – www.dothegreenthing.com
NEW CONSUMER MAGAZINE – www.newconsumer.org
ETHICAL CONSUMER MAGAZINE – www.ethicalconsumer.org
NATURAL COLLECTION – www.naturalcollection.com
ETHICAL SUPERSTORE – www.ethicalsuperstore.com
JUNKK – www.junkk.com


Iata ca este posibil sa facem totul la modul ecologist!
sursa