atentie domunule Ecologist la audiofile!

click!click!click!

ia'n ascultati aici!

un ppt pe care ne-am fi dorit sa-l fi facut noi

| View | Upload your own

prin tzara

Cata e prin tara cu pici, sau nu, cu AEGEE. Ana in Istanbul si Kurdistan. povestiri si poze cand prindem o clipa libera we are busy women :)

trendz

dupa cum spun cei de la IAA si dupa cum am avut ocazia sa vad (Ana) intr-o brosura a ACT Responsible primita cado' de la o doamna foarte speciala, nu spunem cine, om important :P noile trenduri in CSR sunt reciclarea hartiei.
in Romania

Anul trecut, industria de comunicare a fost sedusă de un generos proiect, dezarmant prin simplitate. E vorba de "Copacul de hârtie". În schimbul ciornelor şi revistelor vechi colectate de la companii, erau plantaţi copaci. Odyssey a lansat proiectul Reciclatorii, iar Coca-Cola Hellenic a împădurit un munte, la Tăsuleasa. Cele trei exemple aleatorii dau semnalul unui trend "ECO", imposibil de ignorat, în randul companiilor responsabile

Pentru a tipari 1,5 milioane de fluturaşi în format A4 dublu big (estimat pe necesarul unei campanii de promovare la nivel naţional) şi folosind hârtie cu greutatea de 150 g/mp, se consumă aproximativ 15 tone de hârtie. Imaginaţi-vă ce ar însemna dacă am folosi pentru asta hârtie reciclată în loc de hârtie reciclabilă.
Companiile care pun preţ cu adevărat pe CSR, vor săvârşi o faptă bună până la căpăt doar atunci când, pentru campaniile de promovare, promoţiile de stimulare a vânzărilor şi cataloagele de prezentare vor utiliza mai degraba materie prima refolosită, decât hârtia nouă.

sounds familiar? :D

ma bucur ca am intuit fenomenul si campania noastra it's all about that!

ACT says:

e-co-lo-gic

EcoAssist a deschis sezonul de vanatoare: in fiecare sambata din
perioada 1 martie - 27 aprilie dam verde la capturat PET-uri, pungi,
borcane, oale sau papuci in padurea Baneasa. Cautam studenti dornici
de braconaj ecologic.

Daca te intereseaza, da-ne un mail la: ecologizare. baneasa@yahoo. com
si punem la cale afacerea.

Si nu mai spune la nimeni, dar uite cum am rezolvat pana acum:

Loc de intalnire: gradina Zoo

Ziua: sambata

Ora: 10:30

Timp de operare: 3 - 4 ore

Te bagi?

Organizator: EcoAssist

Parteneri: TeamWork, Ecotur, Copacul de Hartie si Ocolul Silvic Bucuresti

Sponsori: Coca Cola, URSUS, XEROX, Carrefour

Media: 24FUN, rfi, COMPACT, studentMAX, studentia.ro, metropotam,
National Geographic Channel, Cotidianul.

oh, poluarea mea!

pe worldchanging a aparut un grafic, realist am spune noi, despre proportia pe care o are in totalul poluarii fiecare "poluator" ca sa spunem asa:




tot acolo (click pe link) sunt si cateva solutii, date de autorul articolului, Alex Steffen. enjoy the read!

biodegradable couture

Imagine if last season's dress or suit vanished of its own accord after some expiration date. In a comment on our disposable culture, Valentino-trained fashion designer Helen Storey is using know-how from materials science to make a show of frocks that dissolve slowly in water.

Her couture creations, made from biodegradable polymer threads, are being publicly drowned in a gallery window near London's busy shopping hub, Oxford Street. Storey has long harboured concerns about our attitudes to waste and recycling, and during her career has woven plastic refuse bags and reused rags to make boas and evening gowns.

To realize her idea of evanescent products, such as packaging that disappears as its contents expire, Storey contacted chemist Tony Ryan, of the University of Sheffield, UK, after hearing him on the radio. Their Wonderland collaboration has produced new textiles and several patented products, including a water-purification device, a biodegradable bottle and orthopaedic shoes.

Ryan relishes the injection of wild ideas into his lab: "Helen really pushes the boundaries of our knowledge, but we share the dream of a world that uses its resources more responsibly."

vrei job la WWF?

WWF
Programul
Dunăre-CarpaŃi
România
Str. Mircea Vulcănescu,
nr. 109, Sector 1
Bucuresti, 010818
România
Tel: +40 21 317 49 96
Fax: +40 21 317 49 97
office@wwfdcp.ro
www.panda.org/romania

WWF– World Wide Fund For Nature
WWF Danube-Carpathian Programme Romania
is seeking to recruit a Communications Officer
Terms of Reference

WWF-DCP Romania is seeking to strengthen its 25-member team with a Communications Officer, based in
Bucharest.
Main responsibilities:
The Communications Officer will work closely with the WWF-DCP Deputy Director and especially the WWFDCP
Romania Communications and Marketing Assistant in order to develop and implement the WWF-DCP
Romania Communications Strategy and to achieve the organizations’ marketing objectives.

Key responsibilities include:
Project management
Develops and implements communication and marketing project activities, including:
- elaborating the annual communication and marketing project planning;
- regularly revising, updating and adjusting communication project planning, in order to achieve the
established objectives;
- writing communication project proposals to potential partners;
- developing and maintaining relationships with WWF-DCP Romania project partners and suppliers;
- carrying out project financial management;
- elaborating financial and narrative reports to donors / partners.

Communications
Carries out specific communications activities for developing and implementing the WWF-DCP Romania
communications strategy, including:
- developing and coordinating the implementation of the yearly communication plan for WWF-DCP
Romania, together with the WWF-DCP Romania project coordinators, WWF-DCP Deputy Director, in
the framework of the WWF-DCP communications and fundraising strategy;
- writing, editing and translating communications materials: press releases, articles, interviews, news,
presentations;
- organizing and participating in communication activities and events, including e.g. press conferences
and press visits;
- maintaining relations with internal and external audiences: WWF-DCP Romania, WWF-DCP colleagues
in Austria, Bulgaria, Ukraine and Slovakia; WWF network colleagues elsewhere in Europe and the
world; corporate partners; authorities, other NGOs;
- maintaining relations with journalists: responding to media requests, gathering specific project
information for the media;
- maintaining and regularly updating the media database;
- media monitoring;
- updating and developing the WWF-DCP Romania website (http://www.panda.org/romania);
- collaborating with communications partners and service providers, including advertising agencies,
publishing houses, etc.

Fundraising
Provides support, where necessary, for fundraising activities, including:
- writing fundraising project proposals for corporate partners;
- identifying potential corporate partners/donors;
- organizing and participating in meetings with potential donors;
- maintaining and regularly updating contact database;
- organizing and participating in specific fundraising activities.
Educational background & previous work experience:
- BA in a relevant field: communications & PR / humanities / journalism / project management is a must;
- at least 2-3 year’s work experience in communications and/or public relations, media, fundraising,
marketing, or project management is a must;
- work experience within an NGO is a strong advantage;
- MA in a relevant field is an asset;
- work experience within a national/international project is an asset.

Skills:
- English language – excellent reading, speaking and writing skills (essential);
- PC skills – excellent working knowledge of common office software, able to quickly understand, learn
and work with new software (essential);
Abilities:
- able to work both individually and within a team;
- able to work efficiently and deliver results;
- able to learn new things and put them into practice;
Personality:
- open, friendly;
- self-starter, creative;
- enthusiastic;
- committed to environmental work/social change;
- eager to find out and learn new things.
Other:
- able to travel in the country and abroad;
- knowledge about nature conservation, interest in/aware of ecological issues – an asset.

What WWF offers:
- friendly, open work environment;
- the opportunity to work for one of the biggest nature conservation organizations in the world;
- the opportunity to work for a global brand, the third most-trusted in the world;
- opportunities to acquire new knowledge, to develop and grow professionally, within a professional team;
- access to the resources and opportunities of an international network;
- international exposure and training opportunities;
- good compensation package, according to the non-profit profile of the organization; and, not least
- the chance to really make a difference for the future of Romania!

How to apply
Please send your application (CV and relevant intention letter, emphasizing why you want to work for an
environmental NGO and which are your skills and experience that make you suitable for this position) to
Dana Caratas, Communications Coordinator, e-mail: dcaratas@wwfdcp.ro. Application deadline: March
13rd, 2008.
Interviews are expected to be carried out on March 18th, 2008.
The job holder will ideally start work for WWF on April 15th, 2008.
Only selected candidates will be contacted for an interview.


Duration of contract:
The initial contract is offered for a period of 12 months, with 1 month trial period. At the end of the 12
months, the contract might be extended to an undetermined period, according to performance and results
achieved.
Please read the job description carefully and send your application (CV and intention letter) only if
you meet ALL requested skills and experience. Thank you!!!



About WWF
Established in 1961, WWF is one of the largest and most experienced international organizations working
for nature conservation.
WWF’s mission is to stop the degradation of the environment and to build a future in which humans live in
harmony with nature, by:
· Conserving the world’s biological diversity
· Ensuring that the use of renewable natural resources is sustainable
· Promoting the reduction of pollution and wasteful consumption
Established in 1998, WWF Danube Carpathian-Programme (WWF-DCP) is responsible for coordinating
and to a significant extent implementing WWF’s conservation activities across the Danube River Basin and
the Carpathian Mountains, from Germany to Ukraine, Slovakia to Bulgaria.
Details at www.panda.org/romania.

for our mighty green-spirit-competitors out there fighting

Ben Terrett, despre care am mai vorbit este in juriul la Filter Design o competitie in design pe care nu ar trebui s-o ratat si care include categoria de concurs indutrial design.
here we can help. cum il puteti da pe Terrett pe spate? prin idei bune si ecologist puse in practica (sau pe hartie/pdf/wtvr).
aici aveti un mic ghid (don't worry, sunt doar 8 pagini de .pdf de citit) despre cum sa fi ecologic in designul industrial.
da-ti-i bataie!

packaging for life

If, in other words, instead of picking goods from the shelves of their shops – as the superstores do now - then loading them into vans, they were to deliver them straight from the warehouse, not only would they cut the transport emissions caused by collection by 70 per cent, but they could also reduce their static energy consumption by some 95 percent*. Major shopping trips would, in other words, be eliminated. Local shops (which are much less dependent on cars) could remain open, but they would have to start introducing the kind of efficiency measures which apply to the rest of the economy.
more

In theory, picking an eco material is better than a non-eco one. But in many cases, if you don't know why it's eco, or how to apply its use correctly, the eco material can be far worse than the thing it's replacing. A great example is PLA, a plant based plastic that can be used instead of PET/PETE (recycling number 1). If applied to products in a market that has PLA collection and sorting systems in place, it's a fantastic substrate that offers a huge list of eco-benefits. BUT -- when used in markets without proper systems in place to handle it, just a small amount of this material mixed in with PET/PETE can contaminate the entire batch -- making the plastic unsuitable for recycling. The now contaminated and unrecyclable PET/PETE in many markets is burned, adding to the pollution load caused by incinerating petroleum based plastics, as well as wasting a full batch of really good material that could have been used to make a wide variety of durable goods.


more

daca dragoste nu e...

cum era sa fi facut noi, pentru EcoAssist o campanie ca cea despre care vorbeste Ben Terrett, graphic designer in Londra?
ca tot e vorba de "sa mergi vorbirea" (walk the talk) atunci cand faci o campanie pentru si despre ecologie nu folosesti x-spe mii de pagini ca sa faci asta, nu e ecologic! bine, unii ar zice ca trebuie sa faci ce zice popa nu ce face, nu e chiar asa, e ca si cum i-ai zice unui copil ca nu e bine sa manance dulciuri in timp ce tu ai o acadea in gura.
aici puteti citi ce i s-a intamplat lui Ben Terrett pe larg, insa the main point este ca a primit un frumos plic, facut din hartie reciclabila care continea o brosura despre conceptele acestui domeniu si care, trimis de cei de la McNaughton's pentru a face reclama noilor lor produse din hartie ecologica (!)

Right at the end it says, "James McNaughton Group now offer a range of carbon neutral paper products". That winds me up. Don't just offer a range of carbon neutral paper products, make the whole bloody business carbon neutral and be done with it. You're either carbon neutral or you're not. It's not an upgrade option.

si ca sa continuam in acest spirit: oameni buni, nu mai scrieti bloguri!!!

se poate si in design (part II)

cum sunt designerii implicati in poluiarea mediului si ce pot face?
















the pledge
sign it

se poate si in design (part I)

esti designer?



esti designer ecologist? ne totul sau aproape totul despre schimbarile de climat in "design can change"













cum sunt designerii implicati, intr-un episod urmator ;)

publicitate verde

APA (bun acronim :P) Asociatia Producatorilor de Publicitate (The Advertising Producers Association) a lansat un ghid pentru a ajuta companiile producatoare sa isi reduca impactul asupra mediului in producerea reclamelor.
La lansarea "Ghidului de Productie Verde" ("the Green Production Guidelines & Checklists ") martea aceasta, Steve Davies, chief executive APA, explica faptul ca scopul este sa creeze un set practic de reguli

We met with various environmental consultants who tended to focus on offsets - use as much carbon as you like and plant some trees in Scotland, that sort of thing. All of these people were unimpressive - their schemes didn't really help the environment and were just window dressing

a spus el.
S-a introdus conceptul de media greening, adica un fel de proiecte media verzi, APA asociindu-se in acest scop cu Infinity Productions, Containment Media, Global Action Plan si consultantul Will Moore of MooreSustainable, acestia din urma au lucrat la proiecte asemenatoare pentru MTV Awards, Live Earth si multe alte turnee muzicale.

Iata niste fragmente din document:
The Principles of Greening
In order to make changes, those that have successfully
implemented more environmental policies and
practices suggest the following:
1. Buy in from the top (i.e. board and senior management
support)
2. Consultation and communication (with people
and organisations that work with you)
3. Measurement (to identify high impact areas,
prioritise, and measure improvements going
forward)
4. Reduce waste and improve efficiency (in all
areas – energy, transport, purchasing, waste,
water)
5. After reducing, replace (with more sustainable
options) and recycle as much as possible
6. Offset your remaining emissions (to become
carbon neutral)
7. Report what you are doing (for maximum commercial
benefit)










Lista de companii care ofera servicii "green":

GREEN ENERGY
‘Green’ market leader GOOD ENERGY – www.good-energy.co.uk
For full comparisons of green tariffs
OFGEM (latest report) – www.ofgem.gov.uk/SUSTAINABILITY/
ENVIRONMNT/POLICY/Documents1/Cutting%20green%20custo
mer%20confusion_consultation%20document.pdf
NATIONAL CONSUMER COUNCIL – www.ncc.org.uk/nccpdf/
poldocs/NCC144rr_reality_or_rhetoric.pdf
ENERGY WATCH – www.energywatch.org.uk/help_and_advice/
green_tariffs/guarantees.asp
Bio-fuel
FLEETSOLVE and FUELSOLVE – http://fleetsolve.com
BIO-DIESEL FILLING STATIONS – www.biodieselfillingstations.co.uk
POWER LOGISTICS – www.powerlog.co.uk
SBZ CORPORATION – www.sbzcorporation.com

ENERGY EFFICIENCY
Wide range of energy saving options ENERGY SAVINGS TRUST – www.energysavingtrust.org.uk
Energy efficient lighting supplies
ENERGY SAVINGS TRUST – www.energysavingtrust.org.uk/
compare_and_buy_products/energy_saving_fittings
www.energysavingtrust.org.uk/compare_and_buy_products/
energy_saving_lightbulbs
THE INTERNATIONAL ASSOCIATION FOR ENERGY-EFFICIENT
LIGHTING (IAEEL) – www.iaeel.org
ANTI DAZZLE LIGHTING UK – www.antidazzlelighting.co.uk
LIGHTING DIRECTORY – www.lightingdirectory.com/companycats/
id/540
LIGHTBULBS DIRECT – www.lightbulbs-direct.com/article_view.
asp?ArticleID=70
Energy meters
FREQUENCY CAST (review of options) – www.frequencycast.
co.uk/energymeters.html

WASTE MANAGEMENT & RECYCLING
LOCAL AUTHORITIES should be able to tell you about the recycling facilities in an area.
Free business support services funded
by government – save money through
better waste management
ENVIROWISE – www.envirowise.gov.uk (all waste issues)
WASTE RESOURCES ACTION PROGRAMME (WRAP – recycling
and SME focus) – www.wrap.org.uk
Donate to children’s schemes
CHILDREN’S SCRAPSTORE – www.home-education.org.uk/scrap.htm
www.suffolkscrapstore.co.uk
www.childrensscrapstore.co.uk
Other waste services
RECYCLE NOW – www.recyclenow.co.uk
PAPER ROUND – www.paper-round.co.uk (London)
Specialist service for videotapes,
DVDs, CDs, electrical items and other
things
THE RECYCLING PEOPLE – www.therecyclingpeople.co.uk
Recycling printer cartridges, computers,
mobile phones, fluorescent tubes
OFFICE GREEN – www.officegreen.co.uk
Donate your computers
COMPUTER AID – www.computeraid.org
DIGITAL LINKS – www.digital-links.org
PAPER ROUND – www.paper-round.co.uk
Donate unwanted office items FREECYCLE – www.freecycle.org
Composting www.elcrp-recycling.com – a community composting scheme run
from a Hackney estate who are very good and are starting to collect
Compost from offices in the City

BUYING RECYCLED & GREEN
Help and product directories
WASTE RESOURCES ACTION PROGRAMME (WRAP – recycling
and SME focus) – www.wrap.org.uk
RECYCLE NOW – www.recyclenow.co.uk
LONDON REMADE – www.londonremade.com
Sustainable procurement broker
SALTASUSTAINABLE – www.saltasustainable.co.uk
(to help you find the best deals on a wide variety of environmental
packaging and disposables, office goods, merchandising, etc.)

STATIONERY, RECYCLED PAPER & CARD
EVOLVE – www.evolve-papers.com
THE GREEN STATIONARY COMPANY – www.greenstat.co.uk
ECO-CRAFT – www.eco-craft.co.uk
ESP2OFFICE – www.esp2office.biz
ECO FRIENDLY CARDS – www.ecofriendlycards.co.uk

PRINTING COMPANIES with green options, inc business cards
A LOCAL PRINTER – www.alocalprinter.com
GREEN HOUSE PRINT & DESIGN – www.greenhouseprint.co.uk
SOLO PRESS – www.solopress.com
ALDGATE PRESS – www.aldgatepress.co.uk
PAPERBACK – www.paperback.coop

RE-USABLE PACK-AWAY BAGS
ONYA BAGS – www.onyabags.co.uk
MUJI – high street only (www.mujionline.co.uk)

PROMOTIONAL GOODS – PENS, PENCILS, MUGS, MOUSEMATS, ETC
REMARKABLE – www.remarkable.co.uk
REVOLVE-UK – www.revolve-uk.com
ECOINCENTIVES – www.ecoincentives.com
RECYCLED BUSINESS GIFTS – www.recycledbusinessgifts.co.uk
IF SOLUTIONS – www.ifsol.co.uk/eco

T-SHIRTS
THE HEMP TRADING COMPANY – www.thtc.co.uk
CERTAINTY ORGANIC – http://www.certaintyorganic.com/
EPONA – www.eponaclothing.com
BAM – www.bambooclothing.co.uk
BAMBOO-WEAR – www.bamboo-wear.co.uk

LANYARDS
IF SOLUTIONS – www.ifsol.co.uk/eco

PACKAGING AND DISPOSABLES
LONDON BIO-PACKAGING – www.londonbiopackaging.com
BIO-SUPPLIES – www.bio-supplies.com
NORTHERN ENVIRONMENTAL – www.nenviro.com

FOOD AND DRINK
Fairtrade , organic healthy foods FULWELL MILL – www.fmfoods.co.uk
Affordable Fairtrade wholesalers
PREMCREST – www.premcrest.co.uk
TRAIDCRAFT – www.traidcraft.co.uk/buying_fair_trade/wholesale
Fairtrade chocolate and bakery range DIVINE CHOCOLATE - www.divinechocolate.com
Sustainable procurement broker
SALTASUSTAINABLE – www.saltasustainable.co.uk
(to help you find the best deals on environmental packaging and
disposables, Fairtrade, ethical, organic snacks and drinks, inc. hot
drinks, chocolate, wines and ethical water schemes.)
Organic grocers
BE UNPACKAGED – www.beunpackaged.com (organic supermarket
specialising in packaging free food and goods, in London EC1)
ABEL & COLE – www.abel-cole.co.uk
Wholefood wholesalers
SUMA – www.suma.co.uk
COMMUNITY FOODS – www.communityfoods.co.uk
Ethical bottled water schemes
(but drink tap water where you can!)
ONE WATER – www.onewater.org.uk
FRANK – www.frankwater.com
THIRSTY PLANET – www.thirsty-planet.com
BELU – www.belu.org

GREENER CLEANING
NORTHERN ENVIRONMENTAL – www.nenviro.com
BIO-D – www.biodegradable.biz
ECOVER – www.ecover.com
GREEN YOUR OFFICE – http://greenyouroffice.co.uk

SUSTAINABLE OPTIONS – OTHER
Wide range, inc DVD covers
ECOTOPIA – www.ecotopia.co.uk
GREEN YOUR OFFICE – http://greenyouroffice.co.uk
SALTASUSTAINABLE – www.saltasustainable.co.uk
GOOSHING – www.gooshing.co.uk

DESIGNER & DESIGNER HOUSEWARE
OLIVER HEATH DESIGN – www.oliverheath.com
ECOCENTRIC – http://ecocentric.co.uk

GREEN BUILDINGS: DESIGN, MATERIALS, CONSTRUCTION
CENTRE FOR SUSTAINABLE DESIGN – www.cfsd.org.uk
GREEN BUILDING PRESS – www.greenbuildingpress.co.uk
GREEN BUILDING STORE – www.greenbuildingstore.co.uk
B&Q – www.diy.com
ENERGY CENTRE FOR SUSTAINABLE COMMUNITIES –
www.ecsc.org.uk
EARTHDOME – www.earthdomes.co.uk
TOWARDS SUSTAINABILITY – www.towards-sustainability.co.uk

FLOORS & CARPETS
INTERFACE FLOR – www.interfaceinc.com
DALSOUPLE (RUBBER FLOORS) – www.dalsouple.com
BAMBOO FLOORING BIZ – www.bambooflooring.biz
SIMPLY BAMBOO – www.simplybamboo.co.uk
URBANE FLOORING – www.urbaneflooring.com
REEDS CARPETS – www.reeds-carpets.co.uk (recyclable carpet)

TELEPHONE & INTERNET
THE PHONE CO OP – www.thephone.coop
GREEN ISP – www.greenisp.net

OTHER INFORMATION AND RESOURCES
Independent government advice THE CARBON TRUST – www.carbontrust.co.uk
Business information
GREEN FUTURES – www.forumforthefuture.org.uk/greenfutures
SMART PLANET – www.SmartPlanet.com
ETHICAL CORPORATION – www.ethicalcorp.com
Environmental news
and legal alerts
ENVIRONMENTAL DATA SERVICES – www.ends.co.uk
Online green TV channel GREEN TV – www.green.tv
E-mail discussion lists
CSR-chicks – http://groups.yahoo.com/group/csr-chicks/
?yguid=307481423
CSR-blokes – http://finance.groups.yahoo.com/group/csrblokes/
join
Eco-innovation – http://finance.groups.yahoo.com/group/ecoinnovation_
network
Other environmental
and ethical sites
WE ARE WHAT WE DO – www.wearewhatwedo.org
DO THE GREEN THING – www.dothegreenthing.com
NEW CONSUMER MAGAZINE – www.newconsumer.org
ETHICAL CONSUMER MAGAZINE – www.ethicalconsumer.org
NATURAL COLLECTION – www.naturalcollection.com
ETHICAL SUPERSTORE – www.ethicalsuperstore.com
JUNKK – www.junkk.com


Iata ca este posibil sa facem totul la modul ecologist!
sursa

phewww!

asta e reactia...
Cata si Ana au terminat cu sesiunea. Cata dupa 13 examene la Turism vede numai puncte geografice iar Ana dupa "numai 7 da' grele" examene la Comunicare crede ca va reusi cu vorba buna sa induplece restantele sa o ocoleasca.
Ali, intoarce-te pe partea cealalta, nu e pentru tine postul asta! asa...somn usor in continuare *mean smile*

logo-ul nostru

pentru fumatorii...

...ecologisti, bineinteles! la D'alle indragostitilor (stiti unde, nu? la Dalles vis-a-vis de galeriile Orizont) gasiti tigari ecologiste. cum asa? au cartuse cu nicotina si acumulator.
it's okay to smoke now :P

reidio

coacem un spot radio... ce miroase asa? parca miroase a ars? ...spooottttttttttttuuuuullll!!!!!!

studenti ecologisti, la treaba (creativa)!

Tapening

Mark DiMassimo, creative director la marketing shop DiMassimo Goldstein si Eric Yaverbaum, PR exec la Ericho Communications pun la cale un plan ecologic: sa faca marile companii de bauturi racoritoare sa recicleze sticlele. au inceput cu Coca-Cola. urmeaza Pepsi si Nestle.

FACTS:
-au strans pana acum 10.000 de sticle pe care vor sa le trimita la Coca-Cola, planul lor este de un milion de sticle;
-Coca-Cola nu a raspuns provocarii pana acum;
-s-au lansat in noiembrie 2007 si pana acum au vandut 39.000 de sticle prin intermediul site-ului;
-nu e pria campanie de acest gen, in 2006, David Droga de CD la Droga5 a creat Tap Project prin Ziua Apei in New York.

hai cu ppt-ul

de-abia dupa ce apari in presa *big grin* iti dai seama de cum ar trebui sa te prezinti.
iata prezentara noastra (scuze de intarziere + multumim alex negru)

| View | Upload your own

articole:
student la marketing;
cis.

first meeting

am fost la our first meeting. am facut de toate, brainstorming, laughing, chating, mult chating in privinta lui Sorin :P, complaining about the cold hot chocolate :D and stuff.
cat despre campanie o sa se revizuiasca "pe ici pe colo...in punctele esentiale" :)
while we work, here's some good eco advertising:

am castigat!

ei bine noi suntem fericitii castigatori ai concursului de creatie EcoAssist!
sper sa ne iasa treaba :P
va vom tine la curent cu evolutia campaniei.
(ppt-ul e la link-ul de mai sus pe blogul EcoAssist)